Modernizing the Built Environment Without Compromise!
(A non-technical discussion for a very complex issue)

Room: Freedom Lounge
Time: 10:30am – 11:30am
CEUs: 1 AIA LU/HSW

Architects, engineers, facility managers, and all professionals responsible for the built environment are under increasing pressure to design smarter, more efficient, and future-ready spaces. Our core challenge to ensure year-round human comfort and safety must be met while staying within tight budgets and resource constraints. Traditional cooling systems relying on compression technologies often struggle during extreme heat, consuming excessive power and forcing a reduction in outside air ventilation just when it’s needed most. In some cases, utilities even incentivize you to reduce cooling capacity to ease grid strain. And electrifying your building – especially when phasing out gas heating – can trigger costly infrastructure upgrades, potentially rendering your project financially unviable.

Does it always have to be a compromise?

We believe not. Seeley has innovated the solution to maintain comfort, ensure clean and SAFER-Air™, and reduce energy waste—without relying heavily on compressors or sacrificing ventilation.

Imagine a system that:

• Maintains safer indoor environments (reducing airborne pathogens, CO₂ buildup, and absenteeism)
• Minimizes annual operational costs through integrated cooling technologies and more efficient heating strategies
• Reduces your building’s carbon footprint while enhancing its long-term value

Join us for an essential conversation about modernizing your facility and creating environments that are healthier, more efficient, and future-forward – from design and operations to maintenance and end-of-life planning. Let’s work toward a better built world.

Learning Objectives:

• Learn how the hybridization of your HVAC system can significantly reduce the impact on the grid and your P&L.
• How to develop cost effective electrification design strategies to heat, cool & ventilate the built environment.
• Implementing Heat Pump systems do not always need to trigger costly electrical infrastructure upgrades.
• How a hybridized solution can be a sound investment strategy.

Speaker:
John Fraser-Mifsud, President, Seeley International Americas

John Fraser-Mifsud (JFM) serves as the President of Seeley International Americas, a fully owned subsidiary of Seeley International, a global leader in climate control solutions headquartered in Australia. With a Master’s degree in Architectural and Building Design Science from the University of Sydney, John earned multiple prestigious university awards, with his research on Thermal Comfort and Indoor Air Quality in the Built Environment achieving honours and high distinction.

With over 35 years of experience, John has consistently led innovation in heat pump and refrigeration technologies, carving a prominent path in the development of advanced, energy-efficient solutions. He now spearheads efforts to promote the most efficient cooling technology available today, positioning himself at the cutting edge of sustainable climate solutions. John’s mission goes beyond technological advancement—it encompasses a holistic approach to improving the built environment.

His work focuses not only on reducing carbon footprints and optimizing energy use but also on enhancing the quality of life through improved indoor conditions. His vision spans diverse industries and applications, where he strives to tackle multifaceted challenges with innovative, human centered solutions, always driving towards excellence in both sustainability and human well-being.     

John lives in the United States, Minnesota.